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Saturday, July 13, 2013

Dreaming of Far Off Places...






Awoken by the intrusive skreigh of seagulls as I often am on a cloudy Bristol morning, I would be forgiven for mistaking Thursday as regular. Until the sound is met with caustic echoes of waves cascading down far off crags and I rouse to the realisation that I’m nowhere near the sea in my suburban attic. I’d drifted off; listening to the mellifluous, shipping forecast-esque tones of Sian Fiddimore reading out DJ Mac’s story At Yesnaby. Set in Orkney, this short story, featured in Issue II of new literary magazine Far Off Places had sprung back to life on my laptop and stirred me from slumber.


The Back of Beyond

Editor-in-chief, Annie Rutherford, proudly sent me the promo copy of the magazine’s second issue The Back of Beyond for review, with links to the site’s podcast section. To date, two podcasts, featuring five spoken-word versions of poems from this new issue, have been released onto the website. Certainly the Scottish lilt of Fiddimore lends well to the encapsulating faraway-ness of Yesnaby. Indeed, we are transported to the back of beyond with the imagery of Orcadian winter as Mac describes “a netherworld of silver-grey gloom with the sky stooping to kiss the waves.”


Ends of the Earth

The team at Far Off Places, indubitably lives up to its name. With submissions from the extremities of Cornwall and Scotland being only the tip of the iceberg of this intercontinental issue. Writers hail from different parts of Europe, the USA, Canada and Australia; although many have the common denominator of a connection with Scotland. Words have been collected from the ends of the earth to create this polyvocal gem of a literary magazine.


Varied Voices

As well as representing a global glut of vicinities, the writing within Far Off Places embodies converging characters, through its many voices. Simon French’s procrastinating protagonist, who knows there’s dusting to be done in Dust of 1000 Scratchcards is a far cry from the adventurous companion of Eve in Kate Blackadder’s Oldshoremore. They, nameless, who wants “to swim with wildbrown trout in their icy, Ice Age pools; race red deer and chase red admirals;”, who travels through intrepid weather conditions and sees “mountains rise and crumble to dust” on the road to Oldshoremore. Different again from Pallavi Rao’s character, like a pedantic Pi (from Life of Pi), who lists details like the contents of their pockets. Who knows how we should treat big cats. Whilst the characters portray the changing hues of humanity, there is a homogeneity to their sentiment: We are dreamers.



Within Dreams

Fitting that this magazine, whose podcasts should pervade my sleep, contains discourses of dreams. Jenny’s wishes in Unicorns! by Adam Barnett are an explicit homage to the human hankering for dreams. But the disposition for desire is echoed throughout the collection. From the reverie of Primmie Scott summoned by DJ Mac’s unnamed character, to Niall Foley’s chancer in The Hustle, each character longs for something. Be it “a place where the travails of reality didn’t intrude, and where extraordinary things were the norm.” or Foley’s Armani suits and cars, they’re all there. This collection of work from some twenty-six people depicts throughout it, the dichotomy of travel dreams; the individual needs for belonging and solitude.




Exploration

Nicole Strachan’s character in The Day the Aliens Visited immediately expresses a very British regret: to have neglected to offer the aliens tea. This poem comments on the ever-changing face of nationality in a way that is reminiscent of Holly McNish’s Mathematics. The aliens aren’t here for long enough for us to be certain where they come from. But they do leave cake. One can’t help but wonder if California-born Strachan’s own displaced nationality here in the UK is in part responsible for this work, which comments on the impact we have on earth, as a whole. This unification of humans - picking the flowers to give to each other - reminds us we are all part of the same species. Gives us that sense of belonging the traveller requires.


But what of that other type of traveller? They, who seeks solitude. Who’ll go to the back of beyond to find it? They’re here too. In Emma Cook’s How to Steal Light from the Stars and in “the sound of your
voice echoing for miles” in Samuel Best’s short prose, the solitary traveller watches. From the leagues of fissures scored in the North Pacific waters surrounding Orkney to the the top of Samuel Best’s Tennessee mountains, wilderness and nature are present in Far Off Places, as they are in the many locations the works have come from.


This literary collection, subtly focuses its eye on many themes, and reminds me that as Sarah Miles puts it “There is always something extraordinary to be found in the least promising of places, if you look. And if you can’t see it: make it. To live that way is an act of will.”

Friday, July 12, 2013

5 tips for creating a strong brochure.

Presenting professionalism

One of the most important things in business is presenting the right image. When meeting clients for the first time, you want to create the right impression. How do you convey being accommodating, professional and above all trustworthy? You wouldn't achieve this by wearing a Hawaiian shirt and board shorts - unless your business happens to be surfing! Similarly, the brochure you choose may be the first contact the public has with your company. Here a five top ways to create the right image.

  #1 Know your audience


By identifying who your target audience is, your brochure is on the road to doing its job. Research to find out what is important to people who fit your demographic, and use this to create interest. You can find this out using forums, social media and contact with customers.

  #2 Appropriate fonts


This is of key importance in a time when style is conspicuous. Choosing a classic font ensures content is easy to read. Naturally, you want to engage interest and make your brochure stand out from others. Choose something that represents your core values.

  #3 Branding


From the minutiae of detail of the colour, to the size of your logo; branding is crucial. Used correctly, it creates the right image for your customers. This study shows that ‘reducing the size of a logo[...] impairs consumersʼ ability to recognise [a] brand they are looking for’. So with regard to branding: go big and bold, in order to make your mark.

  #4 Be concise


Decide what makes your company unique and develop a concise slogan or sentence to describe this on the first page. You can always expand on it within the leaflet, but it’s best not to bog clients down with too much reading initially. Don’t be afraid of blank space. Less is very often more, as it allows the features of your company to shine through.

  #5 Printing


After all of the hard work involved in a slick design for your brochure. You've got the relevant content and eye catching images. What next? Now you must choose expert printers to add the finishing touches to your design. An online printing company may provide competitive prices and a range of excellent services, such as graphic design and website design to compliment your vision for your company’s image.


Your turn: What ideas do you have for successful brochure production? Do you think it depends on the company? Do you hand deliver or use a mailing list?