Time savers: Number one better writing tip.

Since I was a little girl, I have always spent too much time petting my cat. Recently, I have had to cut down on this particular form of procrastination, in favour of developing my writing.

If you're reading this, you're likely to be one of many people who want to know what you can do to make your writing better? In teaching and in copywriting; my advice is always going to be the same here: edit. Review, rewrite. Review, rewrite. And then do it again. Here, we explore 6 ways to save time on the little things, which will earn you some bonus time for an extra edit.

Social analysis

Use the features of facebook insights to gain a deeper understanding of what the target audience's interests are. This way, when you're posting blog posts or on social media, you will cut out some of the research time and have longer to spend on creating relevant, well edited content.

Know your shortcuts

In this technology-based world, less typing frees up more time. Modern software shortcuts reduce the number of keystrokes; giving you more time.  Programs such as Text Expander, autofill or autocomplete can simplify arduous tasks like adding signatures or writing standardised letters. They may take a while to set up, but will save you hours in the long run. In this bracket also: use email filters. Pre-sorting low importance communications will allow you to concentrate on the high priority stuff. Like editing.

Pick up the phone

And I don't mean to call your Mum! Well, if she's anything like mine, this is a sure way to lose several hours. However, with busy clients; waiting for an email response can take several hours when all you want is the answer to just one short question. Save yourself time and give them a quick call.

Double up on dinner

Well, again, not literally. Making extra of your favourite recipes, and freezing the leftovers will save you time on popping out to the shop to get lunch. This way, you will have a few extra minutes to look over yesterday's copy and spot those shining little gems you missed previously! And you get more home-cooked goodness to help you feel energised. Bonus!

Support local farming

Use a local box scheme to deliver your veg. There are a variety of large companies offering a box scheme delivery, but a more localised version can be discovered through the box scheme website. In addition to the selection of seasonal veg available, you can also order meat, dairy and sometimes fish; safe in the knowledge that it has been sourced responsibly. Failing that, use online shopping from your favourite supermarket, which will save you at least an hour every week.

Check the weather. All week

It sounds silly, right? Yes, you probably check the weather the night before. But just by having a glance at the week's forecast on a Sunday afternoon; you'll have some idea of the whole week. If, for example, it's going to be mostly drizzly, then you can save time on keeping an umbrella and wet weather boots handy. With foresight and preparation, you'll save yourself valuable minutes to have a quick recheck and edit of some of your work.

Implement these changes today, and you'll free up necessary time for proofing your copy work and delivering the highest quality.

What are your top time saving tips? If you can think of anything worth adding to this list, do so in the comments below.

Wrecking (B)all: Techniques to get your company noticed. (And no-one needs to take their clothes off!)

Gaining a wider audience

After this week's controversy about THAT video and what sells these days; we decide to look at the top tips for making sure your company gets noticed for the right reasons.

Get. Their. Attention.

Use an interesting title or refer to a recent event to make your post stand out. We are constantly exposed to text. To make yours appeal to potential customers, use a great headline.

What's in it for them?

Write from your customer's point of view. This means writing about how your product/service/company will benefit the customer. Don't go into lengthy detail about the features. This comes later. At first, you want to generate interest and reveal the details when they're hooked.

Jackanory. Wait... What?

Read it aloud. Does it sound natural? Does it flow well or are you waffling? Good copy needs to be carefully chosen to provide a simple and clear guide to your product or service. Which brings us to the next point.

Use subheadings

Don't make your topic seem too dense by suffocating the reader with huge blocks of text. Break it up into manageable chunks. Use headings and subheadings to organise different subjects.

Get personal

Address your audience as 'you'. This makes them believe you are talking to them personally. It makes the audience trust the writer if you write as if you are just talking to one person. It may help to imagine this is someone you actually know.

All hands on deck

Ask a colleague to read through your copy. Even better, ask a customer to read it. This is the best way to test how effective it is. Respond to feedback. If someone tells you it's too long, EDIT it. If someone says it's perfect, EDIT it. There is always room for improvement.

Be specific

The more specific you are, the better your customer will understand how they will benefit. For example saying "my clients have found my copy to be excellent." doesn't really tell the customer much. However, saying Mr. R. Bird - "Copywriterlaura provided excellent copy, which increased my web traffic by 27%" sounds more believable and much more specific.

Start using these seven tips today, and watch your copy gather more interest and get your company noticed.

What are you top tips for widening your web audience? Social media? Leaflet bombing? Please share your ideas in the comments section below.

5 tips for creating a strong brochure.

Presenting professionalism

One of the most important things in business is presenting the right image. When meeting clients for the first time, you want to create the right impression. How do you convey being accommodating, professional and above all trustworthy? You wouldn't achieve this by wearing a Hawaiian shirt and board shorts - unless your business happens to be surfing! Similarly, the brochure you choose may be the first contact the public has with your company. Here a five top ways to create the right image.

  #1 Know your audience

By identifying who your target audience is, your brochure is on the road to doing its job. Research to find out what is important to people who fit your demographic, and use this to create interest. You can find this out using forums, social media and contact with customers.

  #2 Appropriate fonts

This is of key importance in a time when style is conspicuous. Choosing a classic font ensures content is easy to read. Naturally, you want to engage interest and make your brochure stand out from others. Choose something that represents your core values.

  #3 Branding

From the minutiae of detail of the colour, to the size of your logo; branding is crucial. Used correctly, it creates the right image for your customers. This study shows that ‘reducing the size of a logo[...] impairs consumersʼ ability to recognise [a] brand they are looking for’. So with regard to branding: go big and bold, in order to make your mark.

  #4 Be concise

Decide what makes your company unique and develop a concise slogan or sentence to describe this on the first page. You can always expand on it within the leaflet, but it’s best not to bog clients down with too much reading initially. Don’t be afraid of blank space. Less is very often more, as it allows the features of your company to shine through.

  #5 Printing

After all of the hard work involved in a slick design for your brochure. You've got the relevant content and eye catching images. What next? Now you must choose expert printers to add the finishing touches to your design. An online printing company may provide competitive prices and a range of excellent services, such as graphic design and website design to compliment your vision for your company’s image.

Your turn: What ideas do you have for successful brochure production? Do you think it depends on the company? Do you hand deliver or use a mailing list?

Get Lucky - Creating your portfolio

Disclaimer: *This post has nothing to do with Daft Punk or Pharrell Williams. Or evenPeter Serafinowicz.*

My Spanish dream is coming to an end to ring in the summer. Every cloud has a silver lining; this one is shaped like a beautiful boat in Bristol.

In the spirit of counting blessings - I confess: I'm lucky.

As a professional copywriter, it pays to believe in luck. 

Well, if luck is essentially the same as hard work that is.

Creating your portfolio.

Hard work means putting in the hours. It means spending time building up your portfolio, specialist skills and expertise. Clients want to see proof of your experience. Invest time in building up a copywriting portfolio, showcasing your very best work.

Use examples with a commentary.

Being able to demonstrate the journey of your copy: from concept to content, allows clients to see how your mind works. Good writers need to expose their creativity and problem solving skills within the writing process. At first you will have a brief to fulfil, including where the copy will be published and if you need to include any anchor text. Any writer worth their salt will likely mindmap or list some idea for achieving this. Be confident in explaining why you chose the option you did.

Showcase exceptional extracts.

When selecting which sections of your work to highlight, bear in mind that any potential clients are likely to be busy. Busy people use a range of techniques to conserve time when scouring applications and portfolios. Fact. Your audience are going to be drawn to the elements you choose to expose to them. Of course, it pays to choose a piece that you are particularly proud of, and which portrays an understanding of writerly techniques. 

Organic anchors.

Nope, not that kind! When you've got an anchor text to include in your writing, decide on content that will allow it to fit organically within the text. For example, if you need to include a link to a specific product, mindmap or list some ideas around the subject. E.g. Men's slippers - list of signs you're turning into your Dad; 10 slippers around the world; the making of the moccasin; etc. This allows you to choose content that will appeal to your target audience, and do so in a natural way.

Proof in the pudding...

Perhaps the most important rule of all is to proof, edit, proof and edit. And when you've done that proof and edit some more. No good writer has ever just written the perfect piece straight off the bat. Particularly in the early stages. Exemplify your skills and abilities as a talented, professional copywriter by ensuring all 'i's are dotted and all 't's crossed. Your attention to detail is totally key in showing potential clients that you care, and you are thorough.

With the perfect portfolio starting to take shape, the work will start to build up and your dream of being a professional writer will become a reality.

What portfolio tips do you have? Always use fresh material? Include links to actual webpages? Post your tips and advice below.